Rossco Equipment Inc., Gardena, Calif., has built a business from scratch on one firm principle: "Do a day's work for a day's pay." The company's dedication to that principle has been rewarded by steady growth and substantial success, and as a result Rossco is celebrating its 15th Anniversary in 2000.

Ross Einboden has been working in the equipment rental business for 24 years. Prior to starting Rossco, Inc., Ross worked for his father, who had been in the business for 35 years at Rossco, Inc.'s present location.

Rossco Inc. corporate headquarters. Carson, Ca.

The company, based in Gardena, does structural backfill and finish grading, and rents operated and maintained equipment as weel as bare equipment to other companies. Rossco, Inc. works with many of the large contractors in Los Angeles, Orange, San Bernardino and Riverside Counties. Rossco is very well established in the industry for being such a young company.

Ross Einboden is president of the company while DuWayne Stuflick is vice president. In the office they have two key employees who keep things running smoothly: Paul Wood, who dispatches the equipment and operators as well as the delivery of machines to the jobsite, and Peggy Jones, who handles accounting and bookkeeping

Paul Wood Operations Manager

In the shop area where all the hard work is done, you will find master mechanic Brian Viers and his assistant, Foster Cavanaugh. They are responsible for all the heavy-duty repair work on all the equipment, as well as maintaining a fleet of 20 diesel pickups that the operators use. With the training and experience of these individuals, Rossco is able to service all of its own equpment in the shop, as well as in the field.

Rossco has 25 full-time operating engineers. Lyle Deason has been with Ross since the beginning. He worked for Ross's father's company (E.E. Curley Einboden, Inc.). Some of his other key operators are Mike Eckardt, Alan Brooke, Danny Arellanes, Steve Whaley, Ronny Jennings, and Randy Brazil. Rossco has a reputation for excellent operators, each with substantial experience on his chosen machine. Ross takes good care of his operator force, because, as Ross points out, "They shine; operators are my sales force - the guys who run the machines are my best salesmen."

Ross Einboden's father,
E.E. "Curley" Einboden

Ronny Jennings
Senior Finish Grade Skip Operator

Contractors Equipment Co., Anaheim, Calif., also played a role in the company's success. Every skip loader Rossco has ever purchased has come from Contractors Equipment. The six skip loaders he has bought are four-wheel-drive with four-in-one buckets. They have always stood behind their machines and parts.

Rossco specializes in tight-access structural backfill, slope repairs, small basement excavations and backfill, and fine-grade work with skip loaders. The contractors he works for appreciate the knowledge Ross brings to the field with his machines and operators.

The company has worked on quite a few large projects, the largest of these being the J. Paul Getty Museum in Los Angeles for Dinwiddie Construction. Rossco started the job in 1990.